What is the difference between a medical staffing agency that produces over $300 Million dollars and an agency that is nearing bankruptcy?
The ideology and structure founded within the core concepts of each of these medical staffing agencies are like night and day. The marketing and the key ingredients are a big problem if not understood and respected.
To build a great medical staffing agency requires you to begin building much more than reactivity. The future success stems within the ideology and differentiation within your company.
Can your medical staffing agency function without you? If the answer is no? then your leverage power and the growth potential as well as maximizing profits and minimizing expenses are all but an illusive dream.
To cite an example: A famous coffee company in any city can run just as profitable as a Seattle based coffee house. Why? because the company has used the key drivers to its fullest potential. These type of companies are on autopilot producing revenues in massive digits.
As a medical staffing agency you are constantly faced with “turn-over” It’s a predictable fact in this industry
Contract loyalties often are illusive and can change in the drop of a hat.
Loosing contracts beyond your control pop-up now and then.
These and other factors are the traditional barriers that drive this industry to continue doing business the same old ways. The companies that begin doing business outside of this box begin to increase there business almost instantly and with less effort.
The medical staffing agencies that are considered the giants in the field use 20% of there effort to produce 80% of there results. In other words, they spend less time building clients yet they produce more profits.
How is that possible?
The key is found within the power of the drivers that distinguishes the giants within the medical staffing agencies and the smaller companies fighting for scraps. Bare in mind that when we refer to “giants” it is not based on the number of internal customers, but based on the financial
performance of the medical staffing agency.
Recognizing that Strategic Marketing is one of the most important facets of growing your business will allow you to reach upside potential. There are 9 drivers that relate to the growth, profitability and competitive superiority within Strategic Marketing for your Medical Staffing Agency.
Roy Vera, MBA is a successful medical staffing consultant. His business focus is on Marketing and Profitability for medical staffing agencies. For more information you may contact him at royvera1@gmail.com