Power Agency Company

Those of us in advertising and marketing collectively have the power to move entire markets. And with all power comes responsibility. One area that needs our industry scrutiny is the overuse of direct mail and the resulting waste of precious natural resources.

As I write my bills every two weeks, I fill two wastebaskets with unwanted solicitations, mostly from financial companies. Two factors are contributing to growth in the unwanted stuff in our mailboxes. The nationwide do-not-call list is growing by tens of thousands of households per month, and massive dollars are being redirected from telemarketing into more and more direct mail. At the same time, changes in bankruptcy law have reduced risk to the credit card companies and increased the volume of solicitations to consumers. The result is a growing flow of junk in our mailboxes that wastes our time and natural resources.

Like most people, I hated the barrage of evening phone calls from roofing companies, finance firms, charities, window cleaners, and publishers. (I often wondered if the advertisers who used this technique gave any thought to the damage this technique did to their brand names.) As annoying as the telephone calls were, the growing avalanche of direct mail is starting to worry me even more. As responsible citizens on planet Earth, do we really want to use our resources in this way? And as marketers, do we have a responsibility to carefully marshal our resources and to judiciously use each channel of communication to its best advantage? Shouldn’t we leave as little waste as possible?

Don’t get me wrong. I am not against the use of direct mail. Used appropriately, it can be a powerful tool. It is just plain awful marketing that bugs me, and this leads to incredible waste of our most precious natural resources.

As I write this article, I am preparing for a meeting with a small national manufacturing company that is looking for new advertising counsel. They just completed a very large national direct mail program to support sales leads for their dealership network with disastrous results. The program cost $250,000 and netted 250 leads and 30 new customers. This means that inquiries cost $1,000 each, and customers cost $8,333 each. The company makes about $600 in profit per customer and needs to be finding them for less than $300. Oops. Even taking out one-time creative development costs from the equation, each new customer cost over $4000. Clearly, this was a flop.

What is sad about this is that any professional in our business would have looked at the initial strategy and predicted failure. This was a case where direct mail was not appropriate for accomplishing the goals. There was no mailing list available that was targeted enough to warrant the very high per-contact cost of direct mail.

The advertiser was a victim of his own misconception of the power of direct mail. Before the tactic of direct mail was chosen, this advertiser should have evaluated all possible channels of communication available to him. This was a case where a combination of targeted national cable combined with a really strong dealer referral program on the Web site most likely would have yielded the results needed for the same test budget. And the advertiser wouldn’t have sacrificed a single tree in the process.

Direct mail has been oversold as a marketing tool, and it is time to start thinking about being far more judicious when we choose this medium. With the emerging Internet and the newly found television interactivity, direct marketers have better, more socially responsible ways to meet their goals. Those of us who make choices every day in the use of media channels should be more thoughtful about the impact our choices will make on future generations.

With all this, I am not too worried about the current glut of junk mail continuing. There is sort of advertising eco-system in place that will slow the process in a few years. The more people sign up for the do-not-call list, the more calls that will go to those who haven’t yet signed up. This will increase their unhappiness. This will increase the rate of sign-up for the do-not-call list. This will increase the amount spent on direct mail which will further fill our mailboxes. The more filled our mailboxes become, the more diluted the response rates and the harder it will be to make mail pencil out. So ultimately mail volume will drop.

Let’s help it along by only choosing this medium after a careful evaluation of all alternatives.

Bill Fritsch is president of Hydrogen Advertising, an award-winning, Seattle-based advertising agency emphasizing superb ideas efficiently produced. Reach him at 206-389-950o, ext. 24 or email bill@hydrogenadvertising.com. For more information, visit http://www.hydrogenadvertising.com.

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.

I’ve been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.

As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believable so that your advertising will have credibility when it hits.

Typically, companies want to hit the market hard and make a lot of noise. Advertising allows you to launch quickly, control the message, and have your message in as many media as you have the money for. However, that does not mean your message will be believed. The louder advertisers yell, the less likely I am to believe them. How about you?

PR takes time and does not necessarily work on your schedule. Planting new ideas or changing minds is a slow process. When your PR program rolls out over a longer period of time, prospects have time to adjust their attitudes. Brands that take this approach are longer lasting, too.

Chevrolet, for years the number one auto brand, was still number one in ad spending in 2001. It spent $819 million dollars – 39 percent more than Ford spent. That year, Ford outsoldevrolet by 33 percent. Since 1997, Chevrolet has outspent and undersold Ford. Chevrolet spends $314 per vehicle and Ford spends $170 per vehicle. Do you think advertising is working for Chevrolet?

Kmart, embroiled in financial difficulty for years, had revenues of $37 billion and spent $542 million on US advertising in 2001. Wal-Mart spent $498 million and garnered four times the revenue: $159 billion split between its Wal-Mart and Sam’s Club stores. The average Wal-Mart store does $46 million in sales each year while its Sam’s Club average store sells $56 million. Sam’s Club does almost no advertising.

Those are old brands, you’re saying. What about some newer brands, Harry?

OK, let’s look at Pets.com. Remember the dog sock puppet that starred in their commercials? It won awards, but not sales. In six months Pets.com had $22 million in revenues and spent four times that much on advertising. Off-base advertising creativity at work.

The Body Shop was built totally by publicity. No advertising at all. Starbucks, until recently, did virtually no advertising. It has built a brand through good PR efforts. Starbucks’ annual sales are around $1.3 billion, while advertising expenditures over 10 years, have totaled less than $10 million.

Finally, what advertising agency do you know that has built its brand with ads? Things that make you go “hmm.”

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, New World Mortgage, North Carolina Tourism, VELUX and Verbatim.

So you want to know who your kids are chatting with. Or if your spouse has a blossoming e-mail romance. Or if one of your employees is leaking confidential information on the side. These tools will allow you to find out the truth and get the evidence you can present to court.

Spytech SpyAgent
http://www.deprice.com/spytechspyagent.htm

Spytech SpyAgent is a powerful and easy-to-use software utility that allows you to log all keystrokes typed and applications launched. All logs are easily viewed with the built in log viewers and can be saved to a convenient, easily viewed text format.

SpyAgent can be run on Windows startup in active monitoring mode with an optional splash warning screen. This allows you to have the option to let others using your workstation that they are being monitored (or not). A built in stealth mode is available to keep users from task-ending or knowing about SpyAgent. SpyAgent gives you the power to log all websites visited, windows viewed, applications ran, internet connections made, passwords entered, documents printed, AIM/AOL/ICQ/Yahoo/MSN conversations made, documents opened, emails sent/received, and even capture screenshots of the user’s activities.

iSpyNow
http://www.deprice.com/ispynow2.htm

SpyNOW is the critically acclaimed, award winning remotely deployable computer monitoring software used by hundreds of thousands of people across the globe. Make no mistake about it, iSpyNOW is first of its kind. iSpyNOW offers it’s users the ability to remotely monitor a machine via a web interface, without ever having physical access to the PC! Unlike competing products, iSpyNOW offers a totally seamless online-based control panel system, backed by intuitive wizards and powerful log viewing capabilities – no external client modules are necessary to download.

IamBigBrother
http://www.deprice.com/iambigbrotherspy.htm

Do you need to view the captured activity from work or another computer at home?IamBigBrother records all of the internet activity for many programs including America Online, MSN, Outlook Express and more. And it logs all keystrokes typed in EVERY program along with screen shots. So basically IamBigBrother monitors EVERYTHING on your computer.

ActMon Home Edition
http://www.deprice.com/actmonhome.htm

The Home Edition records EVERYTHING (including Web sites, Chat, Email and AOL). It is the best choice for parents who wish to monitor what their children are doing online. It is an excellent alternative to standard filtering and blocking software. To avoid tampering of the software, it features a unique file protection that makes the ActMon files truly invisible to every user and every windows software.

SpyBuddy
http://www.deprice.com/spybuddy.htm

SpyBuddy comes equipped with the functionality to record all e-mail’s sent and received, all AOL/ICQ/MSN/AIM/Yahoo/Trillian chat conversations (including MSN Messenger 6.0 and up), all web sites visited, all windows opened and interacted with, every application executed, every document printed, every file or folder renamed and/or modified, all text and images sent to the clipboard, every keystroke pressed, every password typed, and more.

SpyMyPC Pro
http://www.deprice.com/spymypcpro.htm

SpyMyPC PRO is a highly flexible, all-round desktop security monitoring solution written for the Windows operating system. SpyMyPC PRO allows you to secretly record ALL keystrokes typed on your PC without the user ever knowing! SpyMyPC PRO also includes advanced stealth mode features to prevent users and/or programs from detecting and disabling it, an e-mail delivery feature for remote monitoring, and much more.

John Deprice has tested a variety of internet/chat monitors, spying software and keyloggers. For results, visit http://www.deprice.com/utilities.htm

If you are a small business owner, you know how important customers are to your success. By making timely payments on the goods and services you provide, customers help give your company the resources vital to growth. Unfortunately, there will probably come a time when a customer fails to pay off a debt, and you will be forced to seek payment by any means necessary. One such way to receive overdue payments is through using a debt collection agency. In this article, we’ll take a look at the benefits of employing a debt collection agency.

A debt collection agency is basically any company hired by a business to collect money that is owed. These companies should be employed as a last resort, but they can be very helpful if needed. One major benefit to employing a debt collection agency is time; more specifically the recovery of time crucial to operating your business. If you are busy writing letters and making phone calls to a customer who owes you money, you are certainly losing productivity. Debt collection agencies have the people available to handle all aspects of getting your money, so you can return your focus where it belongs – on your business.

Debt collection agencies also send a message to the customer that you are serious about recovering the funds. When faced with the prospect of a constant barrage of phone calls at home and work, most people elect to pay off the debt. In addition, the threat of having their credit score negatively affected usually yields payment. But despite these negative consequences, there are still people who refuse to pay. How can a debt collection help in this case?

Depending on the size of the outstanding debt, and if there is still no sign that a customer intends to pay, you do have the option of going to court. A debt collection agency will be able to handle the legal aspects of the proceedings, which can be a huge advantage. However, it is important to consider all sides of the case before deciding to proceed. Court will likely be a costly proposition, and unless the debt is large enough to warrant legal action, it may be best just to bite the bullet and take the loss.

One final benefit of employing a debt collection agency is the fact that these companies only get paid if they can recover the debt. This makes a debt collection agency a low-risk option in your attempt to recover back payments. If they are unable to get the customer to pay, you have atleast saved the time that would otherwise have been lost. And if they are able to secure the payment, you will only have to pay them between 4% and 10% of the debt. This creates a win/win situation for both you and your business.

For a small business owner, the benefits of employing a debt collection agency are undeniable. In a perfect world, your business will avoid ever needing to use such a company. But it’s nice to know that a debt collection agency is standing ready, just in case.

Stu Pearson has an interest Business & Finance related topics. To access more information on collection agency or on credit check collection agency, please click on the links.

What is the difference between a medical staffing agency that produces over $300 Million dollars and an agency that is nearing bankruptcy?

The ideology and structure founded within the core concepts of each of these medical staffing agencies are like night and day. The marketing and the key ingredients are a big problem if not understood and respected.

To build a great medical staffing agency requires you to begin building much more than reactivity. The future success stems within the ideology and differentiation within your company.

Can your medical staffing agency function without you? If the answer is no? then your leverage power and the growth potential as well as maximizing profits and minimizing expenses are all but an illusive dream.

To cite an example: A famous coffee company in any city can run just as profitable as a Seattle based coffee house. Why? because the company has used the key drivers to its fullest potential. These type of companies are on autopilot producing revenues in massive digits.

As a medical staffing agency you are constantly faced with “turn-over” It’s a predictable fact in this industry

Contract loyalties often are illusive and can change in the drop of a hat.

Loosing contracts beyond your control pop-up now and then.

These and other factors are the traditional barriers that drive this industry to continue doing business the same old ways. The companies that begin doing business outside of this box begin to increase there business almost instantly and with less effort.

The medical staffing agencies that are considered the giants in the field use 20% of there effort to produce 80% of there results. In other words, they spend less time building clients yet they produce more profits.

How is that possible?

The key is found within the power of the drivers that distinguishes the giants within the medical staffing agencies and the smaller companies fighting for scraps. Bare in mind that when we refer to “giants” it is not based on the number of internal customers, but based on the financial
performance of the medical staffing agency.

Recognizing that Strategic Marketing is one of the most important facets of growing your business will allow you to reach upside potential. There are 9 drivers that relate to the growth, profitability and competitive superiority within Strategic Marketing for your Medical Staffing Agency.

Roy Vera, MBA is a successful medical staffing consultant. His business focus is on Marketing and Profitability for medical staffing agencies. For more information you may contact him at royvera1@gmail.com

Reliability, hiring and termination costs are persistent problems in the electrical contracting industry. Thorough screening, testing and interviewing techniques can help prevent reliability issues. The question is, do you have time to do all of these things and maintain focus on the job site?

First review a list of functions your company must do to hire, maintain and retain an employee. Place a cost on each item using the time value of the person who must handle each separate item. For example and simplification, your office manager earns $15.00/hour and spends a half-hour a day dealing with employee issues. The time value is $7.50 to perform that function. Do this for each item listed below and come up with a daily total amount. Divide the total by 8 and determine if you are performing the functions cheaper than the staffing company can. Most electrical contractors can not because they are set up operationally, not administratively.

If you need a guideline to compare costs, most staffing companies charge a very small amount on top of each hour billed; use 5-7% as a general rule. Keep in mind this includes all labor burden costs including state/federal payroll taxes, worker’s com, liability insurance, payroll processing, etc (see list for the rest).

Outsourcing your human resources function eliminates the need for:

Placing job ads, handling phone calls from ads, processing job applications,checking references,performing criminal background checks, scheduling and paying for drug testing (if required), scheduling and conducting interviews, controlling Worker’s compensation insurance costs, maintaining liability insurance on employees, paying for office staff human resources training,
employee handbook development, safety program development, administration and injury reporting, payroll administration, mailing checks and setting up direct deposit accounts, payroll tax accounting – weekly payroll and annual mailing of W-2’s,
time tracking of field employees (electricians), offering and administering health and savings plans, worker’s compensation claims processing, processing unemployment claims, handling court ordered garnishments, paying attorney’s fees if a suit is filed against your company, addressing and processing NLRB issues, dealing with and paying for other post-employment obligations (wrongful termination suits, HIPPA notifications, etc)and all of the other time consuming costs not mentioned above that chew into your bottom line!

What many electrical contractors do not take into consideration is the amount of time away from production and the amount of time their office staff devotes to recruiting, hiring and maintaining each employee on the payroll. This is a variable cost outsourcing labor solves.

Going back to the numbers, variable costs are costs that can be varied flexibly as conditions change; like the number of electricians you need to carry on your payroll at any given time. The point made here is that labor is a much more flexible resource than capital investment. Outsourcing labor provides you and your staff with freedom away from time consuming human resource functions. The time you save is better spent marketing, dealing with customers, suppliers, and focusing on the work at your project site.

Spend time to add up the time and cost of the listed functions involved in hiring and retaining electricians. Ask a staffing company to provide you with a cost breakdown of their hourly charge for each electrician’s skill level. Keep in mind staffing companies cover all the costs you would and charge a nominal account administration fee (the fee is normally much less than what companies spend on the list of HR functions). Compare the costs. Remember to consider the intangible benefits of reduced liability, time savings and increased freedom to focus on your customer.

Most contractors will agree that for any given electrical contracting project, outsourcing is cost effective. One key point that must be emphasized is outsourcing labor is not a “one size fits all” solution to controlling variable costs. Businesses that are comfortable where they are do not make good candidates. On the other hand, a business that wants to grow while maintaining tight control over variable costs makes an excellent fit.

We can never predict when an employee will decide to leave a company but, we can control what it will cost to replace that person using effective outsourcing strategies. Keeping the right mix of permanent and temporary employees is the key to controlling the priciest variable costs in our industry – labor. Outsourcing electricians allows you to control variable costs that are discussed in the next few paragraphs.

As you are aware, variable costs are the costs directly linked to the tempo of operations in electrical contracting. They are called variable because they vary with the size and workload of the business. This means that the more projects bid and won; the more labor, material, etc. costs will rise. The more labor costs rise, the more employee-related administration costs go up.

This, of course, is in contrast with fixed or overhead costs. These costs are those that are incurred regardless of whether or not your company works one or ten projects. These costs do not vary as the pace and size of your operations change unless a dramatic change is made. Variable costs are project specific, whereas, fixed costs are associated with the entire company. Office leases/mortgages have to be paid no matter what is produced or in what numbers. Hence rent or a mortgage is a fixed cost.

Consider a situation where you determine your electrical contracting service yields a 25% contribution margin. Your figure can then be used to determine whether variable costs for your project(s) can be reduced. You can choose to bump up the price of materials and/or reduce your labor costs.

Material pricing adjustments is the easy part. Labor costs are not. To attract and retain quality electricians, you must pay more than the competition, offer benefits and training.

Remember your bottom line or net profit is determined by how you decide to spend each penny of your contribution margin on fixed costs. We know you can control your fixed costs by deciding on how much to spend on vehicles, equipment, tools, phone service and all the rest of your business needs

But, what is the true cost to attract, hire, manage and retain a qualified electrician for a three month project and what is the cost to hire a permanent/full-time employee? You probably know the answer, the cost is the same. It is the replacement cost of the employee that will eat into your bottom line after you conduct all of your human resource or human capital management functions in-house. And what price do you place on the expenditure to bring someone new into your company? And what does it really cost to replace that person? The answer is simply the cost of time – your time, your staff’s time and all time removed from project related activities.

Learn more about outsourcing electricians at Strategy Construction’s Web Site.

Mike Widner is Director of Strategy Construction Company in Colorado Springs, CO. His background is in manpower management and human resources management in the construction industry. Over eight years, Mike performed several personnel realignment projects for the US Air Force and currently focuses on helping electrical contractors control labor costs using outsourcing techniques.

Imagine a sports event without a scoreboard. Makes you chuckle, doesn’t it? Sure the game is fun, but without the scoreboard you can’t know the progress or the winner!

Margaret’s Story

Margaret, the director of a social service agency, was desperate. Absenteeism was high, grievances were mounting, errors were rampant, and no one was talking about improvement. I asked her to name the one thing she would most like to change, and she said, “Morale. If we had higher morale, employees would be more willing to work on the other problems.” When I asked how she would measure morale, she said, “Smiles.” My suggestion was that we place a big scoreboard on the wall. We asked all the employees to keep track of the number of smiles they saw and give their totals to the receptionist at the end of the day. The results were charted on the scoreboard.

The first three days were awful: about one-half smile per employee. Then Margaret came to work in a garish wig and acted perfectly normally. No one mentioned the wig, but smiles were up 100 percent. Then, the receptionist wore way-too-much lipstick that was way-too-red. Employees made jokes about her sobriety and her personal relationships. Result: smiles were up another 200 percent. On the sixth day, four employees wore cowboy hats and used cowboy language all day long. People began to conspire to see how they could reach five hundred smiles in one day. It took only three more days. The place was full of weird hats, baby pictures, Internet jokes, and funny accents. After two weeks, the employees formed a High Morale Action Team (“The Clowns”). This team designed activities to keep people smiling. They instituted dress-down days and dress-up days, one-color days, and more. A year later, absenteeism was near zero, grievances were nonexistent, and errors were down by 83 percent.

Scorekeeping With Colleagues

List all the ways you’ve seen games scored. Use these methods with your work teams as you compete for prizes. Try keeping track of: Productivity, Speed, Quality, Work skills, Clients you contact, New ideas that you have shared, and Meetings that end early.

Finding a PR agency can be one of the toughest things you’ll have to do to promote your business. The right PR agency can get you mentioned in newspapers, magazines and broadcast programs across the country. The wrong agency can be a drain on your company’s resources and red ink on the bottom line. This column, Picking the Right PR Partner provides five key tips to finding a PR agency that is right for you.

1) Your PR Agency Should Match Your Business.

If you’re a large, multi-national company, you should look to work with a large, multi-national public relations agency. Conversely, if you’re a small company, you should work with a boutique agency. The goal is that you want to be a big fish to your PR agency and let’s face it, if you’re a small business, $3,000 a month could be considered a major investment for you. Instead of being laughed off the block from a large public relations agency, check into a boutique firm, to whom $3,000 per month will be a bigger deal.

2) What Can the PR Agency Do for You?

Look at more than the budget (although that’s an important part of the selection process). Look at what the agency can do. Are they only media relations specialists or do they offer media training as well? Ideally, you’ll want to go to one place with a full suite of services from press kit writing, media relations and media training to strategic counsel, website cooperating and business consulting.

3) You’re Hired!

Interview the agency as you would a new employee. It’s not about the fancy Powerpoint presentation, the eloquently written proposal or even the budget — it’s about knowing and liking the PR agency you’ll work with. If you dislike working with the key account people (or person) on your account, you’ll be dissatisfied in the long run, no matter how low the monthly retainer.

4)What do other clients have to say?

Talk to other clients, both past and present, to see what they have to say about the agency. Also talk to them about the results they got vs. what they expected. This says a lot about the agency’s ability to deliver results and maintain client satisfaction. If the business is a former client, find out why they are a former client. This will often give you insight into the agency. Try to speak with business owners both inside and outside of your industry.

5) Show me the Clips!

Any agency worth their monthly retainer will have clips or a highlights reel for past and present clients. So, ask the agency to see those recent placements. This will give you an idea of their media relations ability. Also, quiz the agency about reporters they work within your industry. This will give you an idea of how connected they are within your industry.

By following these simple tips, you’ll soon be on your way to effectively working with a PR agency.

Al Martin is president of What Works Communications (www.whatworkscomms.com), a boutique marketing communications firm based in Chicago. What Works Communications specializes in books, financial services, consumer products, food and nutrition, corporate communications and community relations. Al can be reached at amartin@whatworkscomms.com.

An advertising agency will get your business noticed by those you want to be noticed by. We build interest. We create excitement. If we do our job right, we tell your story like it’s never been told before. If you do your job when new prospects come to you, your bottom line increases, exponentially in some cases. Despite this simple explanation, planning and executing an effective advertising campaign is anything but.

Consider that we are bombarded by hundreds and perhaps more than a thousand ad messages every day. We tune most of it out. Most of it doesn’t even pique our interest. Effective advertising seems to be an insurmountable obstacle. Does anything really work? The short answer is yes.

To draw attention to your business, you have to think different. If all of your competitors are doing it, don’t. You have to stand out, plain and simple. An advertising agency will work tirelessly with you to occupy a special place in the mind of your potential customers. It is both a systematic and creative approach. It is a matter of:

Finding the largest concentration of people who want what you sell (fishing in a barrel and not the ocean)
Developing your unique selling proposition
Telling your story like it’s never been told before
Taking your message to places it’s never been before
Using the Internet extensively to target your message
Challenging “traditional” forms of advertising
Encouraging you to develop and closely follow a plan
Testing of advertising methods

Do you need help from an advertising agency? Aren’t they expensive with big retainer fees? Don’t they only care about big businesses? Those are the typical questions that arise with most business owners. Everyone can use the help of an advertising agency. The reason is two-fold: you are spending most of your time working on your businessthat which you know best, and an advertising professional can bring a lot to the table. She will analyze your business like never before and make recommendations that you may never have considered. She will help you use the most powerful advertising vehicle ever, the Internet. She will get you the best prices from newspapers, TV, Radio and Cable. She will bring a wealth of creative talent, no matter the size of your business and there won’t be any retainer fee or other outrageous charges either.

If you really want to turn the corner with your business, consider using the services of an advertising pro. They will more than pay for themselves and you will learn to rely on them as a trusted adviser.

Choosing the advertising or marketing firm is best done on “feel”. Do you clique with the firm? The fact that they’ve represented other companies likes yours or have an impressive portfolio shouldn’t be the main criteria. Having them look at your business with fresh ideas and a brand new perspective should. You don’t want a cookie-cutter approach to your advertising. You want a company who’ll take the time to learn about you and build a program that will give you long, lasting business growth and the ability for you to live not only your business dreams, but your life dreams.

Starting a successful nursing agency does not happen by accident.

Most countries hospitals are in a serious crisis, from large numbers of uninsured patients to spiraling costs, from outlandishly expensive prescription drugs to a severe and dangerous shortage of nurses, a shortage that can best be summed up by the fact that there are now over 5,000,000 open positions for registered nurses nationwide. There is a major reason for the shortage. Ever since the mid-’80s, young people have been choosing more lucrative careers. At the same time, the nurses we do have are getting older; the average age is now 45. Just as the baby boomers are starting to need more care, the pipeline is running dry, and it’s going to get much, much worse.

How To Start A Nursing Agency Guide Books are flooding the internet. Most of these manuals are extracts from articles found on the world wide web. Because individuals seeking to start their own nursing agency buy information guides that do not have all the contents and key tools for success, a good number of these agencies either fail within their first year of business or simply never get to launch their new business.

Consider the following benefits of running your own nursing agency business:

* Be Your Own Boss.

* More Control Over Your Career .

* Work From Home And Spend More Time With Family.

* Set Your Own Hours.

* Have Unlimited Income Potential.

* Respect And Recognition That You Deserve.

You don’t have to be a nurse or a doctor to start your own Nursing Agency. All you need is our packages and the desire to be self employed. This is the only industry where there will always be a shortage. There is never a fear for competition. Get our packages now and you can be in business in less than a week(startanursingagency). It is time for any ambitious person to tap into this multi billion dollar industry.

A hospital executive would feel more comfortable contracting a nurses from an agency dedicated to temporary medical staffing than from a one-stop-shop that also places welders, janitors and filing clerks.

Visit http://www.startanursingagency.com/ the ultimate step by step guide to build your own Nursing Agency Business!